Sosialisasi E-Commerce sebagai Media Promosi UKM Binaan Dinas Koperasi dan Usaha Mikro Kota Semarang di Pelatihan Kewirausahaan Sumber Daya Lokal

Abstract

E-Commerce or electronic trading is business trading in both goods and services through the internet network. The scope of e-commerce is wider, not only collaboration with business partners but also customer service, job vacancies, etc. E-commerce requires technology for networking so that an e-database is needed. -letters or electronic mail and other forms of technology such as goods delivery systems and payment instruments for e-commerce. The purpose of this community service is to provide education, especially entrepreneurs of UKM assisted by the Semarang City Cooperative and Micro Enterprise Service to implement e-commerce in their business with the intention of introducing and increase sales turnover, while the methods used are participatory, counseling, mentoring and training. The results obtained from the implementation of community service are training, marketing motivation with product photos that can be used as promotional media.

Keywords: e-commerce, trade