ERAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI KORAN SUARA MERDEKA SEMARANG

Abstract

The purpose of this study was to determine the effect of marketing communication and product quality on
the satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Data
collection using tools such as questionnaires and Google forms using purposive sampling techniques. The
sample used was 100 respondents who had been selected with the specified criteria. The methodology used to
analyze primary data in this study is to use validity, reliability, coefficient of determination, F test, and linear
regression with the help of the IBM SPSS version 24 program. The results showed that marketing
communication and product quality to the satisfaction of Suara Merdeka Semarang buyers. Product quality has
a greater influence on the satisfaction of Suara Merdeka Semarang buyers compared to marketing
communications on the satisfaction of Suara Merdeka Semarang buyers