DIGITALISASI PEMETAAN UKM TENUN GARUT BERBASIS SISTEM INFORMASI GEOGRAFIS SEBAGAI MEDIA KOMUNIKASI DAN PEMASARAN PRODUK LOKAL

Abstract

Garut has already been wellknown as ones of the silk producer area from its row materials up to artificial silk.
But unfortunately there is no new generation studying and even not keeping continuously their Garut’s textile
industries. Garut’s textile industries are not to be able to compete with other popular textile industries where are
also enough wellknown like Sumbawa, Kalimantan, Bali, Sumatra and Sulawesi. The processing needs more
layer times,for examples one meter cloth needed moreless one week. So it causes the price of Garut’s textile is
more higher than other. Nowdays, the labour also creates more up date innovation specially for fashion
products. The exclusive Gartut’s textile is geometrics style and by the big size flowers. To over come the
marketing problem above here is the writer builds up an application for services informations by using
Geografis Information System based on web for giving more informations specially for the spreading UKM
around Garut area. The purpose of forming this application is for overcome the marketing problems and also
taking port how to keep continuously and improving Garut’s creative textile industries. If it’s not done, there
will be hopless for the picture Garut’s textile and at last will be disappeared.
Key words : Marketing, Keeping Life, Creatives industry, UKM, Geografis Information Systems