PENGGUNAAN HP SEBAGAI MEDIA PEMASARAN BAGI UMKM DI RW 08 KEL NGESREP KECAMATAN BANYUMANIK

Abstract

RW 08, Ngesrep Village, Banyumanik District consists of 7 RTs with 297 families. The residents' professions are diverse. There are ASN, private sector and quite a lot of housewives who work as household members. Some housewives also work as small entrepreneurs whose monthly turnover is still very small, namely between one million and 3 million rupiah. Community Service a year ago, has equipped women with the ability to make processed products from mushroom raw materials. One of the obstacles they face is marketing problems. There are various kinds of marketing strategies. One of them is known as The 4 Ps are Product, Price, Promotion and Place. One of the promotional media that is familiar and easy to use is through the features contained in mobile phones. Some of them are WhatsApp, Face Book and Instagram media. The aim of this service is to improve the skills of mothers in using cellphone media as a promotional tool to market their products so that it is hoped that they can increase the number of sales.