PELATIHAN PENINGKATAN PRODUKTIVITAS MELALUI PENGELOLAAN MANAJEMEN USAHA BAGI UMKM DI DESA SIJERUK KABUPATEN PEKALONGAN

Abstract

Abstract

MSMEs are small businesses that have proliferated in the current decade. MSMEs in Sijeruk Village still face various obstacles in business management. This training is the main approach to identifying problems and potentials owned by business actors. Furthermore, business management training covers various aspects, including planning, financial management, marketing, and human resource management. The results of the service show that business management training and assistance have contributed significantly to increasing the productivity of MSMEs in Sijeruk Village. Business actors can better manage their business, plan more effective marketing strategies, and manage finances better. In addition, cooperation between MSMEs has also increased, creating synergies that support local economic growth.

Keywords: Productivity Improvement, Business Management, MSMEs