PEMBERDAYAAN UMKM MELALUI PENATAAN STRATEGI PENGELOLAAN KEUANGAN DAN PEMASARAN

Abstract

Utilization of the role of this high movement is also believed to be able to help the government in the success of the poverty reduction program through optimizing competency improvement to MSMEs. The purpose of this program in general is to help develop MSMEs in Central Java. The purpose of this program is specifically is the arrangement of financial and marketing management strategies for MSMEs in Central Java engaged in the field of catering production. In addition, this training also helps in increasing MSME production; Assist in increasing human resources (HR) in managing regional potential that can be managed into superior products in MSMEs; assist in increasing sales (marketing) of MSME products; Assist in preparing MSME financial statements; Assist in increasing MSME sales.