BATIK HANDAYANI NAIK KELAS

Abstract

Batik Handayani is one of the Semarangan Batik handicraft businesses located in Rejomulyo batik village. This batik business produces various kinds of batik, ranging from written batik, stamped batik, to printing batik. The location of the outlet is strategically located in the batik village which is the destination of tourists visiting the city of Semarang. Based on the pre-survey conducted by the team, several important problems were found that needed attention and alternative solutions were found. The first problem is related to batik outlets where the place is inadequate and not well organized so that visitors are not comfortable. Second, related to packaging in the form of paper bags which are also still simple. Third, related to marketing, which is still simple, only through outlets and Instagram. Fourth, related to financial management which is still simple and integrated with the owner's finances. The solution offered is first by improving the arrangement at the "Handayani" batik outlet so that it attracts visitors and makes shopping comfortable. Both make for an attractive and nice packaging. Third, make an integrated online marketing plan. Fourth, provide education about financial management to make it more structured.