PERAN MANAJEMEN KEUANGAN DAN DIGITAL MARKETING DALAM UPAYA PENINGKATAN OMSET PENJUALAN BAGI UMKM BANDENG DI KENDAL

Abstract

Bandengan Village, Kendal District, Kendal Regency is a typical town known for centra fish milkfish. This is what drives the community to develop fishing-related businesses. With the conviction that the company’s prospects are bright as long as it is well managed. Kendal milkfish is famous for its delicious living in muddy, non-sandy patches, but the meat has no earthy odor. The purpose of this service is to improve business and financial management and expertise in marketing products online (Digital Marketing) so that it will increase turnover to create independence in doing business. In line with this, business entrepreneurs will be formed who are developed, resilient, and independent.

 Key word: Financial Management, Digital Marketing, UMKM Bandeng.