PENINGKATAN KINERJA UPPKS IKA MANDIRI: PERAN PENGELOLAAN SDM DAN PEMASARAN

Abstract

UPPKS Ika Mandiri is Small and Medium Enterprises (SMES). Small and Medium Enterprises (SMEs) is a household business that is engaged in the utilization of patchwork. This business produces several products, including underpants, bed linen, and masks. Currently, this business has 7 employees employed on a freelance basis. This means that they work in their respective homes to complete their work to make the above products. The payment system is based on the number of units produced. There are several problems found in these Small and Medium Enterprises (SMEs), including the problem of procuring raw materials, the performance of the existing sewing machine is not supportive, the cutting of cloth is still done manually, the product display still looks simple, product marketing is still carried out simply, long-standing employee skills not upgraded. Among the problems above, this article reviews two problems that exist in Small and Medium Enterprises (SMEs), namely improving marketing management by introducing online marketing and increasing awareness of the quality of human resources. With this material, marketing performance as well as awareness of the importance of improving the quality of human resources in Small and Medium Enterprises (SMEs) is increasing.