SOSIALIASASI PENGEMBANGAN JENANG LEGIT MANIS DESA KARANGDUREN MASUK PASAR NASIONAL

Abstract

MSMEs are one of the pillars of the economy in Indonesia, especially during the current pandemic. In Central Java, there are many MSMEs selling traditional foods. One of them is SMEs that produce Jenang. In addition to this food is popular with the community with a sweet and legit taste, this food is also a mandatory menu for local people when they have a purpose. However, this food processing business still uses traditional methods, both processing, packaging and marketing. While on the other hand, there are many people outside the area who also like this traditional food. So it is necessary to educate entrepreneurs so that they can use science and technology both in processing, packaging, marketing and bookkeeping

 Keywords: MSMEs, pillars of the economy, traditional foods