PENDAMPINGAN PENENTUAN HARGA JUAL DAN BASIC DIGITAL MARKETING PADA UKM MASKER KAIN BATIK DI SERENGAN SURAKARTA

Abstract

Ibu Yanti’s SME is an SME engaged in the manufacture of batik cloth masks. Many mask products are produced by this SME, in addition to the different batik motifs from the others, the mask products produced are also diverse. The purpose of holding this service is for assistance in the selling price determination sector so that it is expected to be able to compete with its competitors. In addition, she was also provided with informative and practical knowledge about the basics of digital marketing for Ms. Yanti's SMEs. So that it can make Ibu Yanti's SMEs superior, competitive and dynamic towards technological developments.

 Keywords—SME, Selling Price, Marketing Basics,