SOSIAL MEDIA SEBAGAI ALTERNATIF PEMASARAN UMKM SELAMA PANDEMI COVID-19 DI PALANGKA RAYA

  • Mukhlis Rohmadi
  • Achmad Zaini
  • Devia Permata Sari
  • Erika Maghfiroh
  • Nurlatifah Humairo
  • Nadia Faulina Sari
  • Tritin Rahmaningsih
  • Thoriq Adi Rohman
  • Siswandy Chandra Maulana

Abstract

The service program is carried out on UMKM in Palangka Raya with the target being those who use social media as a marketing tool. The purpose of this service is to find out and study the use and effectiveness of using social media in business. The method used is descriptive qualitative with a triangulation approach as a data processing technique. The use of social media for UMKM in Palangka Raya has a very positive impact on their respective businesses. This can be seen from businesses that are still running despite the pandemic, as well as increasing turnover. UMKM actors in Palangka Raya, especially those who use social media in marketing, apply their respective strategies to increase turnover and competitiveness in business.

 Keywords: Social Media, Marketing, UMKM, Pandemic

Published
2022-02-25
How to Cite
Rohmadi, M., Zaini, A., Sari, D., Maghfiroh, E., Humairo, N., Sari, N., Rahmaningsih, T., Rohman, T., & Maulana, S. (2022). SOSIAL MEDIA SEBAGAI ALTERNATIF PEMASARAN UMKM SELAMA PANDEMI COVID-19 DI PALANGKA RAYA. Jurnal Penamas, 6(1), 29 - 36. Retrieved from https://www.unisbank.ac.id/ojs/index.php/penamas/article/view/8890
Issue
Vol 6 No 1 (2022): Vol. 6 No. 1 2022
Section
Articles