PELATIHAN E-COMMERCE BAGI KELOMPOK PENINGKATAN KETRAMPILAN USAHA RAKYAT (PKUR)

Abstract

The goal of e-commerce is to create a new commercial environment in all its forms in the information age. Where several stages that generally exist between sellers and buyers in commercial transactions can be integrated at once and automatically electronically which can minimize transaction costs. Business actors who need IT to transact online are not only large business groups, but also medium, small, and even micro business actors. Micro-business actors who now want to use IT for online marketing are Kelompok Peningkatan Ketrampilan Usaha Rakyat (KPKUR) Barokah Kelurahan Penggaron Kidul, Kecamatan Penggaron, Kota Semarang. This e-commerce training aims to increase the use of information technology to increase sales turnover by targeting a wider range of consumers. The success of the training activities is measured practically, the participation of the participants can understand and make the site, run it.

 Key words: e-commerce, marketing, training, commercial environment