PELATIHAN APLIKASI MEDIA SOSIAL INSTAGRAM PADA BANK SAMPAH RESIK SEJAHTERA SAMBIROTO SEMARANG

Abstract

Garbage problems are still common in big cities in Indonesia. Awareness of the management and utilization of waste in the community is still not optimal. The presence of the Waste Bank is one solution and a series of real actions for the community that cares about waste. However, the obstacle faced by the waste bank is the lack of awareness from the public regarding the segregation of household waste. Therefore, to build this awareness, it is necessary to have waste sorting education, one of which is through the social media platform Instagram, which is easier to reach with information quickly by the surrounding community. So, Instagram optimization needs to be done through training in managing and creating content on Instagram. The implementation went well and smoothly, the participants were able to optimize the use of Instagram for educational facilities and waste bank activities.

 Key words: waste bank, social media, marketing