PELATIHAN STRATEGI PEMASARAN ONLINE BAGI KELOMPOK PENINGKATAN KETRAMPILAN USAHA RAKYAT (PKUR)

Abstract

The use of Information Technology (IT) for online marketing or digital marketing strategies is increasingly needed by business people. Business actors who need IT for online marketing strategies are not only large business groups, but also medium, small, and even micro businesses. Micro business actors who now want to use IT for online marketing are Kelompok Peningkatan Ketrampilan Usaha Rakyat (KPKUR) Barokah Kelurahan Penggaron Kidul, Kecamatan Penggaron, Kota Semarang. This training aims to increase understanding of marketing strategies by utilizing information technology to increase sales turnover by targeting a wider range of consumers. The success of training activities is measured theoretically, it is determined that at least 60 percent of participants can correctly answer questions from resource persons. Practical success can use mobile phones to introduce online marketing and online delivery methods.

Keywords:  information technology, online marketing, marketing strategy, sales