STRATEGI PEMASARAN TAHU UNTUK MENINGKATKAN PENJUALAN PADA PERUSAHAAN TAHU DI KABUPATEN PEKALONGAN

Abstract

Tofu is a food made from soybeans and is well known to all Indonesians. This effort is mostly done by the community traditionally. Likewise, in marketing its products are only sold modestly in the market. Therefore it is necessary to have a strategy in marketing its products. The method used in implementing a marketing strategy through several stages, among others; identification of situation analysis, assistance in extracting information, formulating training materials, verification of training, implementing or implementing marketing strategies, monitoring or evaluating the results of implementation. From the implementation of this service, participants can absorb ways of implementing marketing strategies more easily and are able to create or design marketing strategies that are suitable for their sales situation and conditions. Keywords: Tofu, Marketing Strategy, Sales