PELATIHAN STRATEGI PEMASARAN DAN KEWIRAUSAHAAN PADA PELAKU USAHA KECIL MENENGAH DI DESA KALIKURMO KECAMATAN BRINGIN KABUPATEN SEMARANG

Abstract

Marketing is a social process by which individuals and group obtain what they need and want through creating, offering and exchanging products with other. A good and proper marketing process will help producers and consumers to achieve the their goals. The process of achieving goals, specifically producers’ goals, requires an innovative idea and a better way to carry out the marketing process. Therefore the entrepreneurial character must be owned by the producer. Entrepreneurship is the process of identifing, developing and carrying a vision in life. Vision is a guideline for achieving a more effective and efficient of marketing process, it happens because vision is directly related to innovative ideas and how to manage things appropriately. Based on these conditions, ideas and ways that are considered appropriate for managing marketing and entrepreneurial activities by using online media through various social media. On line media through social media are more effective and efficient because producers do not need extra effort but their scope is very broad, so the team of the Faculty of Economics and Business Universitas Stikubank Semarang has the initiative to provide a comprehensive understanding related to marketing and entrepreneurship strategies for Small and Medium Enterprises (SMEs). The main purpose of these activities is providing a stimulus for SMEs to utilize online media for marketing and entrepreneurship process.

 Key Words : Marketing, Entrepreneurship, Online, Social Media