PELATIHAN DIGITAL MARKETING BAGI KOMUNITAS PENJUAL PRODUK DAN JASA KEBUMEN (KP2JK)

Abstract

Komunitas Penjual Produk dan Jasa (KP2JK) is an association for providers of products and services in Kebumen Regency which aims to advance the trade and services sector for its members. Currently, in marketing their products, community members still rely on direct selling marketing methods. To increase turnover, KP2JK has a great intention and responsibility to provide online knowledge to KP2JK members. Problems that are quite elementary to the members of KP2JK are on the mastery of software in the online marketing system. The skills and abilities of KP2JK members can already be used in online marketing, but to be able to seriously and seriously engage in online marketing, the skills and abilities of KP2JK members still need a lot of training.The community service team of the University of Stikubank (Unisbank) Semarang is trying to contribute to the solution faced by KP2JK as a partner. The real participation of the community service team in overcoming the problem is to hold a training on creating an e-commerce blog for online marketing with material including: 1) The concept of offline marketing; 2) The concept of online marketing blogs; 3) The concept of creating a blog for online marketing; 4) How to create a blog for online marketing