ANALISIS KEPUASAN KONSUMEN RESTORAN PURI OKA SEMARANG

Abstract

Marketing is an exchange process between an organization and its products on the hand, and the organization’s customers – its market – on the other. It involves the identification and satisfaction of an organization’s present and potential customer’s desires and needs, and the matching of its product to them. This matching process of demand and supply is fundamental to marketing. In order for the exchange process to take place in marketing, the organization must decide how to market itself to those segments it has identified, and how to influence customers’ behavior to buy. It does this by means of the marketing mix.

Keywords :  marketing mix, customers’ behaviour, product market matching