STRATEGI PEMASARAI{ SAM POO KONG SEBAGAI OBYEK DAN DAYA TARIK WISATA ANDALAN KOTA SEMARANG

Abstract

The role of tourisnt as one of government sector for generating national income
by foreign devisa become more important, especially in the Indonesian economic
situation now. Government expect that tourism sector can increase regional and
national income which.are occurred from tourism activities and expenditure in tourism
destination et"eas.
Semarang as one of destination city of foreign and domestic tourist in Indonesia
has to prepare its own area well, in order to achive one of the goals. : increasement of
regional income by tourism. The low amount of number of visitors is not a main problem
for Semarang to develop tourism sector in its region.
All development must need a big effort in money, time and resoLtrces which
is not enough to develop all the tourist object in a short time. Build the marketing
strategy can be a solution for this problem and it will be the way to make the
development focus without ignoring regional marketing and development rnaster
plan.