OPERASIONAL KONSEP BAURAN PROMOSI DI HOTEL AMARIS PEMUDA SEMARANG

Abstract

The purpose of this study was to determine the promotion mix, promotions mix operations and the influence of th promotion mix in the sales marketing department Hotel Amaris Pemuda Semarang. The data used are primary data about the promotion mix, operation of promotion mix and the influence of the promotion. Methods of data collection obtained through observation and interviews with sales marketing officer and data were analyzed with descriptive qualitative. Based on the research results can be concluded that the promotion mix is a combination of face to face sales, advertising, sales promotion, publicity and public relation. With the promotional mix is able to attract and influence people to buy products at Amaris and can work together with prospective buyers or new customers who will be potential buyers.

Key words: Promotion Mix, Influence, and Product