The Analysis of Context and Ideologies Found in Gita Savitri's Instagram about "Childfree" as the Controversy: a Critical Discourse Analysis

Abstract

Social media language, particularly Instagram, has sparked controversy among the public, particularly from influencers like Gita Savitri. Misusing language can backfire, as seen in Gita's decision to not have children. Critical examination can uncover hidden meanings in language. The purpose of this study is to find out the social context of society, namely the institutional context and situational context through the language used by Gita Savitri. Then, based on the contexts above, one can find Gita Savitri’s ideology. This study uses the theory of critical discourse analysis from Norman Fairclough and language analysis from Teun A. Van Dijk. This research is a qualitative descriptive study, then the data from this study were obtained through Gita Savitri's Instagram account and some of Gita's comments on Instagram.

            The results of the study show that there are several ideologies in the Gita based on the social context of these ideologies, including liberalist ideology, feminist ideology, and narcissist ideology. From the doctrine found, it can be concluded that Gita as a woman, has the right to freedom of opinion and decisions to be childfree, and no one judges Gita in determining Gita's life choices. However, Gita's life choices have become controversial in a society that deviates from the norms of society in Indonesia

Keywords: Childfree, Critical Discourse Analysis, Ideology, Social Media