THE CULTURAL REPRESENTATION OF SOUTHEAST ASIAN IDENTITY IN RAYA AND THE LAST DRAGON MOVIE 2021
Abstract
The purposes of this research are: (1) To describe the Southeast Asian Culture symbols that are represented in Raya and The Last Dragon (2021) and (2) To explain the representation of Southeast Asian Culture in Raya and The Last Dragon (2021). The type of this research is qualitative research. The method used to collect the data are first, watching the movie to get an understanding, to check and collect the data. Second, reading the script of the story refers to the data. The last, selecting the scenes (capture the scenes) that indicate the cultural representation. Based on Peirce’s triadic concept, the researcher found the sign can be used to explain what was contained in the Raya and The Last Dragon Movie in visual signs. Raya and The Last Dragon contains 7 icons 4 indexes and 14 symbols. The Research results show that the researcher concluded that Raya and the Last Dragon as the icon, index and symbol of Southeast Asian culture.
Keywords: Culture, Symbol, Cultural Representation