THE EFFECTS OF INTERNET STRATEGYANDSTRATEGIC LEADERSHIPTOWARD ORGANIZATIONAL PERFORMANCE (The Private Universities at Kopertis Region VII Central Java)

Abstract

The objective of this study is to examine the influences of internet strategy and strategic leadership on organizational performance via competitive advantage as mediating variable. Internet strategy and strategic leadership are independent variables, competitive advantage is the mediating variable, and organizational performance is the dependent variable of the study. The prepositions, internet strategy has a significant positive relationship with competitive advantage. Strategic leadership has an important positive association withcompetitive advantage. Internet strategy has a significant positive relationship with organizational performance. Strategic leadership has a significant positive relationship with organizational performance. Andcompetitive advantagehas a significant positive relationship with organizational performance.

 Keywords: Internet strategy, Strategic Leadership, CompetitiveAdvantage, Organizational Performance