ENTREPRENEURSHIP ORIENTATION EFFECT ON SMALL BUSINESS CONVECTION IN KEBUMEN

Abstract

As an emerging district of the poverty problem, Kebumen very concerned about the rise of the small and medium sectors of the economy that is expected to resolve the problem of poverty and unemployment. Many emerging businesses - particularly new businesses in the creative industries such as garment manufacturers of household scale  both on a small scale, as well as medium in Kebumen, therefore, as a businessman engaged in this industry must pay attention to the variables that affect the business performance of his company. This study is intended to determine how the influence dimension - a dimension in entrepreneurship orientation affect the company's business performance, either simultaneously or partially, addition this study also aimed to determine which variables are most influential on the business performance of the company - a company engaged in the garment industry household in Kebumen. Data processing method using the validity, reliability, classic assumption test, and descriptive statistical analysis, while the method of data analysis is a technique used Pearson correlation and multiple regression analysis. Data obtained from the survey through questionnaires. Research results revealed that all three dimensions of the innovative, proactive, and risk taking have an impact on the business performance of the company.But only innovative dimension that have significant effect on performance. This is show that the entrepreneur must encourage their effort to take risk and proactive to improve business performance

 Keywords: Entrepreneurship  Orienttion , Innovative, Proactive, Risk Taking, Performance