INCUBATION OF CREATIVE INDUSTRY AND INFORMATION TECHNOLOGY BUSINESS BASED ON STIKUBANK UNIVERSITY (CASE STUDY OF SBS INCUBATOR STIKUBANK UNIVERSITY)

Abstract

Entrepreneurial learning is now no longer talking about only a theory, but it is also required to implement a business plan that has been established during the learning. This change demands the learning delivered theoretically, ideally making learning methodology become more dependent on the reality today. One of the effort is the establishment of student entrepreneurship incubator on campus. Stikubank University IbK as the recipient of grants from the Ministry of Research, Technology and Higher Education has the opportunity to implement the establishment of a business incubator. This incubator integrated withentrepreneurship curriculum development managed by P2BK. Science and technology program for Entrepreneurship (IbK) is a program that aims to create a new independent entrepreneurs. This is one of an effort to create a new entrepreneurs who will not to be a job seekers but instead of it became the creator of the work (job creators). IbK program at the Stikubank University implemented in the form of entrepreneurship training, business initiation, business proposal competition. Training is conducted to provide entrepreneurial knowledge, encourage the growth of entrepreneurship motivation, increase understanding of management (human resources, production, finance and marketing) and create a business plan. Business initiation encourage students to be more vibrant in the form of entrepreneurship by providing capital and business assistance (mentoring). Business proposal competition gives students the opportunity to explore reviews their entrepreneurial abilities. In the 2016, the number of IbK's tenants are 20 students. Tenant comes from PKM of participants as well as students who already possessed of business or who do not have a business as well as alumni. There are five tenants has been able to implement a business proposal that has been prepared and already has its own representative business space. The fifth tenant is Krishna Dewangga with Horny Cupcakes Apparel business, Sasi Syifaurrohmi Batik_Que Mangrove business, Ainun Najib business Waste Applications Sokline, Deni Nur Setiawan with House of Design and Septian Eka Cahya with Glass Mug Press OB business.

 Keywords: incubator, IbK, job seeker, job creators, initiation, mentoring, tenant.