International Conference of Multidisciplinary Studies

The Influence Of Product Quality And Facilities On Customer Satisfaction At Mie Gacoan House Semarang

Vierllyn Siska Dian Erlita, Agus Budi Santosa — Thu, 27 Jul 2023 00:00:00 +0700

Business growth and changes in business direction have had an impact on lifestyle changes in Indonesian society. Under these conditions, businesses are required to be able to adapt to conditions and changes. Factors that need to be considered by the company's management to provide satisfaction to customers is are quality of the products to be marketed and the facilities. This study aimed to analyze the effect of product quality and facilities on customer satisfaction at Mie Gacoan restaurants in Semarang. This research method was quantitative with purposive sampling technique. The object of research were customers who bought products from Mie Gacoan Semarang restaurants. The research data was obtained using a questionnaire. The data was analyzed using multiple linear regression analysis techniques. The study concluded that the variable quality of products and facilities had a positive and significant effect on customer satisfaction

E-Service Quality CBBE On Purchase Interest

Retno Ika Juliyanti, R.A Marlien — Thu, 27 Jul 2023 00:00:00 +0700

This research goals to test and analyze the effect of e-service quality, brand image and brand awareness on purchase interest. The object used in this research is Shopee customers. The independent variables in this study are e-service quality, brand image and brand awareness, and purchase interest as the dependent variable. The sampling technique for this study used non-probability sampling with purposive sampling method using a sample of 100 respondents, and the data analysis technique used was multiple linear regression. The results of this study indicate that: E-service quality has a positive and significant effect on purchase interest, Brand image has no effect on purchase interest, and Brand awareness has a positive and significant effect on purchase interest.

Do Celebrity Endorsers Influence the Purchase Decision at the NV Glow Clinic in Semarang?

Agnes Puspa Ningrum, R.A Marlien — Thu, 07 Sep 2023 11:10:23 +0700

A beauty clinic is a place that provides services in the form of treatment and of-fers a variety of skin care products. The rapid development of skin care and the establishment of many beauty clinics The purpose of this research is to analyze the effect of brand image in social media marketing and celebrity endorsements on purchasing decisions at the NV Glow Semarang Clinic. Quantitative method is used in this research. In this study, the number of samples was 105 respondents selected by purposive sampling. The data in this study were collected using mul-tiple linear regression analysis. The research results show social media market-ing, brand image, celebrity endorser had significants and a positive influence purchasing decisions.

Keywords: social media marketing, brand image, celebrity endorser

How Important is the Influence of Celebrity Endorsers on the Decision to Purchase Skincare Something in Semarang City

Dwi Nur Widiantika R.A MArlien — Thu, 27 Jul 2023 00:00:00 +0700

The aim of this research is to find out how celebrity endorsements, online advertising, and brand image affect consumer purchasing decisions for Something products in Semarang City. All consumers who use and buy facial skin care products such as skincare Something are the subjects of this study. In this study, a purposive sampling method was used for sampling, using a total of 150 respondents. Data was collected through the use of a questionnaire, which was then analyzed through instruments, models and hypothesis testing. In this study, three hypotheses were tested. Brand image, online advertising, and celebrity endorsement have a positive and significant effect on purchasing decisions, according to the findings of this study.

The Effect of Transformasional Leadership Style, Communication, and Motivation on Employee Perfomance at PT. Berkah Bumi Independen

Dewi Sinta Nuraeni, Tristiana Rinjanti, Kis Indriyaningrum — Thu, 27 Jul 2023 00:00:00 +0700

Human resources are an important part of the organization when improving employee performance. [1] states that performance is influenced by individual factors, leadership factors, team factors, system factors, and situational factors. This study aims to determine and analyze the effect of transformational leadership style , communication and motivation on employee performance at PT. Berkah Bumi Independen. The sample technique uses random sampling so that the sample in this study is 119 employees. The analysis technique used in this study was multiple linear regression with the help of the SPSS 25 program. The results showed that transformational leadership style had a positive and significant effect on employee performance, communication had a positive and significant effect on employee performance, and motivation had a positive and significant effect on performance. employee.

Keywords: Transformational Leadership Style, Communication, Motivation, Employee Performance

The Effect Of Tax Knowledge, Service Quality, Tax Socialization, And Self Assessment On Individual Taxpayer Compliance

Al Fanny Yanuarika, Maryono Maryono, Elen Puspitasari, Greg Anggana — Thu, 27 Jul 2023 00:00:00 +0700

This study aims to examine and determine the effect of tax knowledge, service quality, tax socialization, and self-assessment on individual taxpayer compliance. The population in this study are individual taxpayers who have been registered at the Pratama Salatiga Tax Service Office with a population of 256.560 taxpayers. The method used for sampling is non-probability sampling and determining the number of samples using the Slovin formula with a sample of 100 respondents. The results showed that knowledge of taxation, service quality, tax socialization, and self-assessment had a positive and significant effect on individual taxpayer compliance. Thus, tax knowledge, service quality, tax socialization, and self-assessment can improve taxpayer compliance.

The Roles of Brand Equity on Repurchase Intentions in Beauty Industry

Cindy Cantika, Endang Tjahjaningsih, Rio Widhi Mafaaza — Thu, 07 Sep 2023 11:52:52 +0700

This study aimed to reveal how product quality and brand equity influence customer satisfaction and how they impact customer repurchase intentions. The population in this study were the sunscreen product customers of Azarine in Semarang City. The sampling technique was purposive sampling and used linear regression analysis techniques. The research was conducted by testing and analyzing the data on whether product quality and brand equity affect satisfaction and the impact on customer loyalty. Based on the primary data of 100 respondents tested and analyzed, it was proven that (1) product quality has a positive and significant effect on customer satisfaction, (2) brand equity has a positive and significant effect on customer satisfaction, and (3) customer satisfaction has a positive and significant effect on customer loyalty

The Effect of Organizational Culture, Work Environment and Compensation on Employee Performance at PT. Glory Industrial Semarang I

Afifa Kusuma Rini, Lie Liana, Ajeng Aquinia — Thu, 07 Sep 2023 11:56:08 +0700

This research is to find out the effect of the work environment, organizational culture, and compensation on employee performance. The population are the employees of PT. Glory Industrial Semarang I and the sample used is 100 employees. This study uses primary data in the form of statement items in the questionnaire. The data is processed by using the SPSS application. The results of data processing are in the form of descriptions of respondent identities, descriptions of variables, validity test results, reliability test results, model feasibility test results (F test), coefficient of determination test results and hypothesis test results (t test). Based on the results of hypothesis testing, the results show that the work environment has no effect on employee performance, organizational culture has a positive and significant effect on employee performance, and the compensation has a positive and significant effect on employee performance. This means that the work environment will be improved or not, will not affect employee performance. Meanwhile, if organizational culture and compensation are improved, employee performance will also increase.

Implementation of Financing Academic at PT Bank Syariah Indonesia KCP Semarang Sudiarto

Fayza Eka Riyasti, Ali Maskur — Thu, 27 Jul 2023 00:00:00 +0700

The purpose of this research is to find out the process of implementing a financing
contract carried out by Bank Syariah Indonesia KCP Semarang Sudiarto. In analyzing the data,
the author uses a qualitative analysis method, namely by describing the process of
implementing a financing contract at the Indonesian Sharia Bank KCP Semarang Sudiarto.
There are various types of financing contracts including murabahah, mudharabah, musyarakah,
and ijarah. Murabahah is a contract for the sale of goods by stating the purchase price with a
margin agreed between the seller and the buyer. Mudharabah is a cooperation agreement
between the owner of capital and the manager of capital in which profits and losses are shared
based on an agreement between the parties involved. Musyarakah is a cooperation agreement
between two or more parties to form an association in capital and profits and losses are shared
based on an agreement proportionally. Ijarah is a lease agreement to rent an item for a certain
time through lease payments. Or ijarah is a contract for the transfer of use rights (benefits) over
an item for a certain time with payment of rent (ujrah) without being followed by a transfer of
ownership of the item.

The Influence of Leadership, Workload and Work Motivation on Employee Performance of PT Kayu Lapis Indonesia

Kana Bittaqiyya, Tristiana Rinjanti, Askar Yunianto — Thu, 27 Jul 2023 00:00:00 +0700

Abstract. This study aims to determine the influence of leadership, work motivation, workload on the performance of employees of PT Kayu Lapis Indonesia. Respondent data was taken from PT Kayu Lapis Indonesia employees located in Kendal Regency, Mororejo Village. This study uses a quantitative approach. The sample used in this study amounted to 151 respondents.In this research conductedvalidity test, reliability test, and multiple linear regression analysis. The data testing tool in this study uses the SPSS (Statistical Product and Service Solution) version 25. The test results show that partially leadership, workload and work motivation have a positive and significant influence on employee performance.

The Effect of Consumption Value, Trust, and Product Innovation on Purchase Decisions of Cimory Products

Kirana Maharani, Harmanda Berima Putra — Thu, 27 Jul 2023 00:00:00 +0700

The research analyzes the effect of each independent variable, namely consumption value, trust, and product innovation, on purchasing decisions. In this study, The type of research used is quantitative, using sample collection methods for this study. By distributing a questionnaire scored on the Likert scale, a choice of 150 respondents had purchased Cimory products with a minimum purchase of one time with minimum sample criteria of being 17 years old. The data analyzed were primarily collected using questionnaires and processed with the SPSS program version 25. The results showed that the variable Consumption Value had an insignificant effect on purchasing decisions, and variables of trust and product innovation positively affected purchasing decisions.

The Effect Of Leader Member Exchange, Organizational Culture On Organizational Citizenship Behavior Study On Smes In Semarang City

Lingga Jouan Rafsanjani, Bambang Priyono — Thu, 27 Jul 2023 00:00:00 +0700

The purpose of this study was to determine the effect of leader member exchange, organizational culture on organizational citizenship behavior in micro, small and medium enterprises managers or owners in the city of Semarang. This research will use a survey method with micro, small and medium enterprises managers or owners as respondents spread across the city of Semarang. The position or location of micro, small and meneng businesses are scattered throughout the city and the population is unidentified, so the sampling method used is non-probability sampling with the convenience sampling method. the number of respondents targeted in this study was 120 respondents who were spread out and could represent the city of Semarang. The results showed that leader member exchange and organizational culture had a positive and significant effect on organizational citizenship behavior.

Keywords: leader member exchange, organizational culture, organizational citizenship behavior

The Influence Of Price Perception, Product Quality, And Brand Image On Customer Satisfaction In Samsung Smartphone Users

Roby Khoirul Jaya, Alimuddin Rizal Rivai, Euis Soliha — Thu, 27 Jul 2023 00:00:00 +0700

This study aims to examine and analyze the effect of perceived price, product quality, and brand image on consumer satisfaction. The population in this study are Samsung smartphone users. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The data collection technique uses an online questionnaire through the Google form. There are a number of respondents used as many as 125 respondents. Data analysis used multiple linear regression analysis, assisted by the statistical program SPSS version 25.0. The results of the study show that perceived price and brand image have a positive and significant effect on consumer satisfaction. While product quality has no effect on consumer satisfaction.

The Effect of Lifestyle, Brand Image, and Perceived Value on Purchase Intention on Uniqlo Fashion Products.

Jasmin Aristya Ningsih, Bambang Sutejo — Thu, 27 Jul 2023 00:00:00 +0700

This study is intended to analyze how the influence of lifestyle, brand image, perceived value on purchase intention. Uniqlo customers in Semarang City are the population determined in this study. This type of research uses quantitative methods and the technique used in this study is non-probability sampling with purposive sampling. In addition, the data collection method was carried out using a questionnaire. In the questionnaire, a Likert scale was used to measure the value of items in variables. The sample used was 70 respondents. The results of the t test showed that the independent variables had a partial or independent effect on purchase intention. In this study it is also known that the determinant coefficient (R2) is 0.759, which means 75.9%. purchase intention is influenced by lifestyle variables, brand image, and perceived value. While the remaining 24.1% purchase intention is explained by variables other than lifestyle, brand image, and perceived value. Based on the results of this study, it shows that lifestyle, brand image, perceived value have a positive and significant influence on purchase intention.

The Effect Of Celebrity Endorser And Brand Image On Customer Satisfaction And Its Impact On Customer Loyalty Skincare Ms. Glow In The City Of Kendal

Erni Ismawati, Alimuddin Rizal — Thu, 27 Jul 2023 00:00:00 +0700

This study aims to analyze the effect of celebrity endorser and brand image on customer satisfaction and its impact on customer loyalty on MS products. Glow in Kendal City. This study used 147 samples, while the population in this study were consumers who bought and used MS products. Glow in Kendal City who meet the criteria, namely being male or female, at least 17 years old, buy and use MS products at the same time. Glow, and domiciled in Kendal City. The questionnaire was made using a purposive sampling method using the Google Form media as a data collection method. According to the results of this study, celebrity endorsers and brand image have a positive and significant effect on customer satisfaction, celebrity endorsers have a positive and insignificant effect, brand image has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty.

Improving Employee Performance: The Role of Organizational Citizenship Behavior , Organizational Culture, and Commitment

Kresna Bagus Prakoso, Suhana Suhana — Thu, 27 Jul 2023 00:00:00 +0700

This study aims to determine and analyze the influence of OCB, organizational culture, and organizational commitment on employee performance . The research method used in this study is a quantitative method. The population in this study were employees of PT PLN UID Central Java & Yogyakarta Special Region, Indonesia . This study used a sampling technique with a purposive sampling method , with a total sample of 95 respondents. The data used in this study is primary data, in the form of a questionnaire. The results showed that OCB had no effect on employee performance, organizational culture had a significant effect on employee performance, organizational commitment had a significant effect on employee performance. This research has theoretical and practical implications.

The Influence of Brand Image, Life Style and Store Atmosphere on Consumer Satisfaction Studies at Starbuck Citadel Square Ngaliyan Semarang

Oktabrian Firhannusa, Bambang Sutejo — Thu, 27 Jul 2023 00:00:00 +0700

This study is intended to analyze how the influence of lifestyle, brand image, store atmosphere on consumer satisfaction. Starbuck Coffee customers in Citadel Square is the population determined in this study. This type of research uses quantitative methods and the technique used in this study is non-probability sampling with purposive sampling. In addition, the data collection method was carried out using a questionnaire. In the questionnaire, a Likert scale was used to measure the value of items in variables. The sample used was 70 respondents. The results of the t test showed that the independent variables had a partial or independent effect on customer satisfaction. In this study it is also known that the determinant coefficient (R2) is 0.859, which means 85.9%. consumer satisfaction is influenced by lifestyle, brand image, and store atmosphere variables. While the remaining 14.1% of consumer satisfaction is explained by variables other than lifestyle, brand image, andstore atmosphere.Based on the results of this study indicate that brand image, lifestyle,store atmospherehas a positive and significant influence on consumer satisfaction .

The Influence Of Brand Ambassador, Brand Image, And Price Perception On The Purchase Decision Of Ventela Shoes

Muhammad Imam Nur Yassin, Alimuddin Rizal Rivai, Euis Soliha — Thu, 27 Jul 2023 00:00:00 +0700

Abstract. This study aims to determine the effect of brand ambassadors, brand image, and price perceptions on purchasing decisions for ventella shoes in the city of Semarang. . Research conducted in the city of Semarang is a type of quantitative research. The data source used was a questionnaire via Google form for 104 respondents using a purposive sampling methodology. Hypothesis testing uses multiple linear regression testing using a statistical-based data processor, namely SPSS 26. The population in this research is prospective consumers and consumers who wish to buy ventela shoe products. The results of this study indicate that brand ambassadors, brand image, and price perceptions have a positive and significant effect on purchasing decisions.

Predicting Bitcoin Prices Using Long Short-Term Memory (LSTM) in Time Series

Dwi Budi Santoso, Arief Jananto, Dewi Handayani U.N., Jeffri Alfa Razaq — Thu, 27 Jul 2023 00:00:00 +0700

This study aim to predict Bitcoin prices using Long Short-Term Memory (LSTM) in a time series analysis. The dataset used in this research is obtained from Yahoo Finance, covering the period from January 1, 2017, to December 31, 2022. The LSTM model is trained on this dataset to capture the patterns and trends in Bitcoin price movements. The data undergoes preprocessing, including feature selection where only the date and closing price columns are retained. The closing price column is transformed into the "Price" variable. The dataset is then normalized using the Min-Max scaler. It is split into training and testing sets to evaluate the model's performance. The LSTM model architecture comprises multiple layers with dropout regularization to prevent overfitting. The model is trained on the training set and evaluated on the testing set. The experimental results demonstrate that the LSTM model successfully predicts Bitcoin prices with low loss and mean absolute percentage error (MAPE). The achieved test loss of 0.00492361793294549 indicates the model's ability to accurately predict Bitcoin prices. The MAPE of 0.11878698834238316 highlights the model's low average percentage error in predicting Bitcoin price changes. These results indicate that the LSTM model effectively captures the complex temporal dependencies in Bitcoin's time series data, resulting in accurate price predictions.

Keywords: Bitcoin, Long Short-Term Memory (LSTM), Time Series Analysis, Price Prediction.

System Development of Business Mentoring for Beneficiary Family in Alleviating Extreme Poverty in Indonesia Using Digital Marketing (Case Study in Pemalang Region)

Thu, 27 Jul 2023 00:00:00 +0700

According to the Central Bureau of Statistics (BPS), although the national extreme poverty rate, in March 2022 it was 2.04 percent or 5.59 million people, a decrease compared to March 2021 of 2.04% or from 5.59 million people to 5.8 million which is 2.14 percent or 5.8 million people, but there are several areas in Indonesia where extreme poverty rates are still high, one of which is Pemalang Regency. Hope Families Program (PKH) for Beneficiary Family (KPM) in this district through Social Entrepreneurship Training (ProKUS). By involving business incubators at tertiary institutions to provide business mentoring, this process involved 500 KPM, 20 mentors, and 64 facilitators. This research aims to develop system business mentoring through digital marketing of small business products that are used in the mentoring process during five months. The method used is through literature studies to create an efficient and sustainable mentoring model involving 3 multi-stakeholders, namely government-business and academia. The form of activity carried out is mapping the results of needs, training for KPM and local assistants with topics: business motivation, financial literacy, product photos and digital marketing. The results are increased knowledge for BF regarding financial literacy and digital literacy as evidenced by increased sales turnover, product packaging improvements and promotion capabilities on social media which are supported by the web-based platform www.semaibisnis.id. The business mentoring model through a business incubator is a system that effective and efficient because it is measurable and directed in terms of the success indicators of the PROKUS program.

Sentiment Analysis Of Internet Service Providers

Heribertus Yulianton, Felix Andreas Sutanto, Sri Mulyani, Kristophorus Hadiono — Thu, 27 Jul 2023 00:00:00 +0700

The public's impression of an internet service provider can be analyzed through their responses. One media that can be used to get this impression is Twitter social media. Social media can be used to get an honest response because usually, people will not hesitate to express their feelings indirectly.

This study will analyze public sentiment towards internet service providers by considering several aspects such as price, speed, and service. The method consists of three activities; the first is taking tweets from Twitter users that contain words related to internet service providers. The second activity is cleaning data and stopwords. The third is predicting whether the statements written by Twitter users are positive, negative, or neutral. Opinion mining obtained from Twitter users will provide an overview of the percentage of Twitter user comments on internet service providers.

The results of this study are in the form of visualizing the sentiments of Twitter users towards three internet service providers. This data can be used as a decision support for internet users in choosing a good internet service provider.

Model Development for Downstream of Industrial Engineering Product Design Research: From Product Research Oriented to Product Market Oriented

Mohammad Riza Radyanto, Firman Ardiansyah Ekoanindyo, Antoni Yohanes — Thu, 27 Jul 2023 00:00:00 +0700

Most of the research results of students and lecturers in the Industrial Engineering Department Stikubank University end up in thesis reports or even better are scientific articles stored in a library and the highest level is published in accredited scientific journal. These has happened in real terms and has been proven with 63 appropriate technology-based products resulting from the results of their research for the 2008-2023 period, 95.2% were not utilized by the wider community and were even downstreamed as research results that were commercialized. This means that the products produced by these activities mostly end up in the Valley of Death. Weak downstreaming of research results and their utilization is due to the fact that the products produced prototype have Technology Readiness Level (TRL) level 3 up to 4, the weak role of the business incubator as a University Technology Transfer agent and limited funding in product development making it only research-oriented, not yet market-oriented. This study aims to generate a research downstream model of Industrial Engineering product design research using the literature review method to develop a theoretical framework model by analyzing the potential and resources currently owned, and compiling a gap analysis by comparing it with the ideal conditions that must be possessed by higher education institutions. The result of this research is the formulation of a Quadruple-Cycle Helix-based product design research downstream model, namely: Academia, Industry, Government and Community that are integrated in a sustainable cycle. The findings of this study are expected to have implications for the ongoing downstream research of higher education by changing the concept of a research-based product oriented into a sustainable market-based product oriented.

Rationality Of Imposing The Punishment Of Caning In Aceh (Study Of Rationality Of Penal Policy)

Safik Faozi, Wenny Megawati, Dyah Listiyorini — Thu, 27 Jul 2023 00:00:00 +0700

The imposition of caning in Aceh is questioned from a review of criminal law policies, especially from the perspective of human rights. On the basis of the argumentation of the view of life, the imposition of this punishment obtains justification. Not only for philosophical and sociological reasons, also juridical-constitutional. From a human rights standpoint, the imposition of this sentence is controversial, when human rights are demanded by respect for building local values (local wisdom). This study aims to explain the rationality of imposing caning. The problem is how the rationality of the imposition of caning realizes the goal of overcoming a crime, and rationality on the suitability of the philosophical values of the imposition of caning. The juridical-philosophical research method with primary legal materials is sourced from the philosophical values of Pancasila, as well as statutory norms. Methods of data collection is done with secondary data with descriptive-qualitative data analysis. The results of the analysis explain that the imposition of caning reflects the philosophical values of the people of Aceh which are based on Islamic Law, which is the embodiment of law based on Belief in One Almighty God, unites, teaches respect for a just and civilized humanity, and realizes social justice for all Indonesian people. . The rationality of the imposition of caning punishment is a penalty that realizes the goals of punishment, namely prevention, education, re-socialization and realizing a sense of remorse for the perpetrators of criminal acts. The conclusion is that the imposition of caning embodies the rationality of sentencing policy in terms of the realization of criminal teachings which are a view of society's life, and the realization of rationality in the application of criminal sanctions which realizes the purpose of sentencing.

The Efforts to Create Customer Satisfaction Based on Product Quality, Service Quality and Perceived Pricing (Empirical Study on Customers of the ILUFA Tembalang Cell Phone Accessories Store)

Umi Nur Arofah, Alimudin Rizal Rivai — Fri, 12 Jan 2024 13:56:43 +0700

The focus of this study is to analyze customer satisfaction based on product quality, service quality and Perceived Pricing. The population and sample in this study were buyers of cellphone accessories at the Ilufa Tembalang store. The data used is primary data with a questionnaire collection method via Google Form. Data analysis using multiple linear regression analysis. The sample used was 100 respondents who were processed using SPSS 26 based data. The population in this study were cellphone accessories customers who had been to the ilufa store. The results of this research show that product quality, service quality and Perceived Pricing have a positive and significant effect on customer satisfaction. The most dominant variable influencing customer
satisfaction is Perceived Procing.

The Effects of Institutional Ownership, Independent Board of Commissioners, Profitability and Leverage on Tax Avoidance

Ayu Atakhyani, Sartika Wulandari, Muhammad Ali Ma'sum — Fri, 12 Jan 2024 00:00:00 +0700

Tax avoidance is a step taken legally by using loopholes in tax regulations and laws that aim to reduce the amount of tax that must be paid by the company. This research aims to examine "the effect of institutional ownership, independent board of commissioners, profitability and leverage on tax avoidance" in manufacturing companies listed on the Indonesia Stock Exchange. The object of research is manufacturing companies listed on the Indonesia Stock Exchange from 2019 to 2021. The population in this research is all manufacturing companies listed on the Indonesia Stock Exchange from 2019 to 2021 with a total of 180 companies. While the sample for this research was determined by purposive sampling method. The number of manufacturing companies sampled was 82 companies, so that 246 observation data were obtained during this research. The analysis method used is multiple linear regression analysis. Hypothesis testing and model testing using determination test, f test and t test. The results showed that the variables of institutional ownership and independent board of commissioners had no effect on tax avoidance. While the variables of profitability and leverage affect tax avoidance.

The Influence of Brand Awareness, Perceived Quality, Convenience, and Price Discounts on Purchasing Decisions

Naufi Zustika, Robertus Basiya — Wed, 17 Jan 2024 08:31:57 +0700

This study is intended to analyze how the influence of brand awareness, perceived quality, convenience, and price discounts on purchasing decisions on habitual products. Shopee customers in Semarang are the population determined in this study. This type of research uses quantitative methods and the technique used in this research is non-probability sampling with purposive sampling. In addition, the data collection method was carried out using a questionnaire. In the questionnaire, the Likert scale is used to measure the value of the items in the variables. The sample used was 70 respondents. The results of the t test show that the independent variables influence purchasing decisions. In this study it is also known that Adjusted R (R2) is 0.729. Purchase decisions are influenced by brand awareness, perceived quality, convenience, and price discount. While the remaining 27.1% is influenced by other variables outside the research. Based on the results of this study indicate that brand awareness, perceived quality, convenience, and price discounts have a positive and significant impact on purchasing decisions.

The Influence of Leadership, Organizational Commitment, And Work Motivation on Employee Job Satisfaction at Perum Bulog Subdivre Semarang

Arif Fajar Irianto, Bambang Suko Priyono — Wed, 17 Jan 2024 09:49:42 +0700

The purposei of this study was to determine the effect of leadership, organizational commitment, and worki motivation on job satisfactioni of BULOG Subdivre Semarang employees. Perum Bulog Subdivre Semarang is a state-owned publici institution engaged in food logisticsi. The scope of the institution's business includes logistics or warehousing, surveys and pest eradication, plastic bag suppliers, transportation business, food commodity trading and retail businessi. The sampling techniquei in this study is probability sampling in which the entire population is sampled. The analytical method used was multiple linear regression analysis using SPSS version 25 softwarei. The results showed that leadership, organizational commitment, and work motivation had a positive and significant effect on job satisfaction.