KESEDERHANAAN DAN KONSISTENSI SERTA PENGARUHNYA TERHADAP KEGUNAAN PORTAL WEB MOBILE
Abstract
Perangkat mobile paling banyak digunakan oleh masyarakat untuk mengakses informasi. Keterbatasan perangkat mobile adalah ukuran layar yang relatif kecil. Tujuan penelitian ini adalah menganalisis pengaruh kesederhanaan dan konsistensi terhadap kegunaan portal web mobile serta implikasinya terhadap kepuasan konsumen.
Responden pada penelitian ini adalah mahasiswa yang menggunakan layanan web mobile untuk mengakses toko online. Data dikumpulkan dengan menggunakan kuesioner yang diberikan langsung kepada responden. Penelitian ini menggunakan analisis path. Pengaruh antar variabel diuji dengan menggunakan uji t.
Hasil penelitian adalah : (1) Kesederhanaan fitur web mobile tidak berpengaruh terhadap Kegunaan, sedangkan Konsistensi layanan antara web mobile dan web pada perangkat desktop/laptop berpengaruh positif terhadap Kegunaan; (2) Kesederhanaan fitur web mobile, Kosistensi layanan antara web mobile dan web pada perangkat desktop/laptop, dan Kegunaan web mobile berpengaruh positif terhadap kredibilitas layanan web mobile; (3) Kegunaan tidak berpengaruh langsung terhadap kepuasan pengguna sedangkan kredibilitas layanan web mobile berpengaruh positif terhadap kepuasan pengguna.
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