PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA HAYFA BEAUTY SKIN CARE SEMARANG

Abstract

The purpose of this study is to analyze the effect of service quality, product quality, price perception and brand image on custumer satisfaction and repurchase intention of Hayfa Beauty Skin Care Semarang.Population in this reasearch is Customer Hayfa Beauty Skin Care in Semarang. The number of samples is as many as 100 respondents who use sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, and multiple regression analysis.The result of this research show that service quality, product quality, price perception and brand image variable have positve and significant effect to costomer satisfaction and repurchase intention