PENGARUH PERSEPSI RISIKO, KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP PROSES KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi pada Konsumen di Ungaran Kabupaten Semarang)
Abstract
The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of perception of risk, trust, information quality on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are negative and significant effect between the perception of risk on purchasing decisions online. there are significant positive and significant correlation between trust in purchasing decisions online, there is a positive and significant influence between information quality on purchase decisions online
Keywords: risk perception, trust, information quality and purchasing decisions online
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