TINGKAT KEPUTUSAN PEMBELIAN KOMPUTER TERHADAP PERSEPSI HARGA, PROMOSI DAN LOKASI MENGGUNAKAN METODE IPA(Impotance Performance Analysis)PADA TOKO PRIMA KOMPUTER DEMAK

Abstract

This study aims to test the Decision Rate of Computer Purchase Against the perception of price, promotion, and location using the method of science (Imporance Performance Analysis). Demak is a store for computer laptops and computers. The number of samples studied is a total of 100The person selected by the respondent with the use of the retrieval technique by using purposive sempling technique. The technique used in this research is the equivalence, the reliability of the data by using SPSS Version 19 and by the IPA method. The conclusion of this research is the perception of price, promotion and location has a high level positive and significant impact on purchasing decisions. Hasid attributes of Cartesian diagram (quadrant A) 4,22,24,5,23,6,3 (quadrant B) 2,21,19,12,11 (quadrant C) 16,8,10,7,18 (D quadrant) 9,17,1,15,13,20,14 Keywords: Price Perception, Promotion, Location and Purchase Decision.