PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP NIAT BELI ULANG ( STUDI PADA PT BINA SAN PRIMA SEMARANG)

Abstract

The progress of science and technology to encourage people to pay attention to the health status in order to raise the quality of life. Therefore, the availability of health services for the community into something that must receive attention from the government as one of the efforts in the development in the field of health. Pharmacy is a certain place where efforts will be made in the field of Pharmaceuticals, pharmaceutical and drug delivery work to the public. Patient satisfaction can affect the interest to return keapotek same. Satisfaction is an experience that will settle in the patient recall that affect the decision making process re-purchase the same products The population is all customers of PT Bina San Prima Semarang which totaled 233. The samples used were 150 respondents. The analytical tool used was 150 respondents. The results showed no effect between the perception of product quality to customer satisfaction, meaning that if the product quality affordable then it will increase customer satisfaction, there is influence between product quality to customer satisfaction, meaning that if a product increases, it will increase customer satisfaction, no influence between product quality against the intention Buy re-re, meaning that if the product quality affordable then it will increase customer loyalty, there is the influence of the products on customer loyalty, meaning that if a product increases, it will increase customer loyalty and no effect between satisfaction to customer loyalty, meaning that if the customer satisfaction increases, it will increase customer loyalty