PENGARUH KEPERCAYAAN, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PENUMPANG KERETA API EKONOMI KALIGUNG JURUSAN WELERI–TEGAL (Studi Pada Penumpang di Stasiun Weleri)

Abstract

The study examines the effect trust, services quality, and price perception of the passenger satisfaction a Kaligung trains of economic Weleri-Tegal. This research was conducted at the Weleri rail station by using a go public transportation service company as the unit analysis.The sampling method used purposive sampling with the observation period from 2016-2017. Relationships and (or )influence between variable described by using multiple regression analysis.The result showed that trust has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri-Tegal. The result showed that service quality has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri-Tegal.The result showed that priceperception has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri Tegal. Keyword : Trust, Service Qualiy, Price Perception, Satisfaction a passenger Train.