ANALISIS PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN BANJARNEGARA

Abstract

The purpose of this research is so find out and analysis the effect of motivation, perception and consumer’s attitude through purchacing decision. The object of this reserct is “HONDA “ a motorcycle’s brand’s user and buyers around Banjarnegara. Based on the result of this reserct know that motivation, perception and customer’s attituted influence Honda purchasing with positively and significantly through purchasing decision Honda a motorcycle brand. The benefit of this reserct is used a source of information for increasing sales volume amount through customer’s behavior.

Key words: motivation, perception, consumer’s attitude and purchasing decision