PERAN SERTA KONSUMEN DAN PELAKU USAHA DALAM MEWUJUDKAN PERLINDUI\GAN KONSUMEN

Abstract

In the Indonesia rule of law, the concept of "Consumen" had been introduced
since the rule no 8 of 1999 published about the protection for the customer.In order to
protect the customer, the role of the customer and the businessman is very important.
The customer is the determiner in whether to buy certain product or not. Meanwhile the
businessman as the person who produce thing or service need to get.the highest profit so
that he will forget to consider the customer's right. The businessman should also
consider the customer's satisfaction and thing he produced will be qualified as
standardized. This condition seems to become the contradictory needs. The customer's
right must be protected and the producer's right is achieving the higher profit. In fact
between the customer and producer should not be contradictory bui through the
costumer's satisfaction the producer may gain their profit. This condition will achive the
protection for the customer.