Jurnal Bisnis dan Ekonomi

Pengaruh Ekuitas Merek terhadap Minat Beli Ulang Produk Emina Pada Generasi Z

2020-03-05T10:52:31+07:00

Indonesian cosmetics industry has increased as population is predominantly influenced by generation Z. Emina is a new local cosmetic brand product that needs to be strengthen its brand equity in order to enchance both competitiveness and repurchase intention in the future. This study aimed to determine the characteristics of generation Z customers, to find out brand equity, and to determine the effect of brand equity on repurchase intention in generation Z customers of Emina. The study was conducted in the city and district of Bogor with criteria for women aged 12-24 years purchased Emina products at least once with total of respondent are 290. The sampling method used a purposive sampling technique with analytical tools descriptive analysis, and multiple linear regression analysis with SPSS version 25. The results of this research show that all brand equity variables simultaneously influenced the repurchase intention. Partially, brand awareness, perceived quality, and brand loyalty variables significantly influence repurchase intention

Peran Pemulihan Layanan sebagai Pendorong Kepuasan dan Perilaku Pembelian Ulang

2020-03-05T10:57:15+07:00

This study aims to analyze the effect of service recovery consisting of distributive justice, procedural justice and interactional justice on consumer satisfaction and repurchase behavior. Respondent data were 105 Larissa Aesthetic Center consumers taken using purposive sampling technique. The analytical tool used in this study is multiple linear regression. The results of the study stated that service recovery consisting of distributive justice, procedural justice and interactional justice had a positive and significant effect on satisfaction and repurchase behavior. Based on these results it can be concluded that service recovery plays an important role in increasing satisfaction and shaping consumer repurchase behavior

Faktor-Faktor Yang Mempengaruhi Niat Pembelian Produk Hankuspi: Studi UMKM Wirausaha Wanita di Bekasi

2020-03-05T11:03:36+07:00

The use of environmentally friendly products as a solution to global warming continues to be improved in all aspects. The HANKUSPI (Coffee Wrap Handicraft) product is one of the products of MSMEs that is environmentally friendly, because it is only made from the remaining coffee packs. However, the demand for environmentally friendly products especially HANKUSPI is relatively low. This research will discuss about increasing purchase intention through product design, perceived behavioral control, subjective norms, and attitude as intervening variables. The sampling collection technique uses a purposive sampling method. 160 respondents will be used as respondents. The results of the study prove that there is a positive influence of subjective norms on the intention to purchase HANKUSPI products indirectly through the attitudes of green consumers. The perceived behavioral control does not affect the purchase intention of HANKUSPI products. However, product design has an influence on purchase intentions.

Pengaruh Konsistensi, Disiplin Kerja, Jujur, Bertanggung Jawab, Kreatif dan Orientasi Masa Depan terhadap Tingkat Pendapatan (Study Case on Young Moslem Entrepreneur in IAIN Salatiga)

2020-03-05T11:12:39+07:00

This study aims to identify and analyze the influence of consistency, work discipline, honest, responsible, creative and future orientation towards the level of income. This type of research used in this study is a quantitative approach. The variables used are work discipline, honesty, consistency, creative, future orientation, responsibility (independent) and income level variables (dependent). Data collection techniques in this study using a questionnaire given to respondents through the google form application. Then the data obtained were tested with multiple regression models through the application of SPSS version 16. The results of this study indicate that work discipline variables have a significant positive effect on the level of opinion, honest variables have a significant positive effect, consistency variables have a significant positive effect, future orientation variables have a negative effect not significant, the responsibility variable has a significant positive effect. And simultaneously the independent variable significantly influence the level of income (dependent).

Manfaat Ekonomi Pembangunan Desa Wisata Puri Mataram Kampung Folry Sleman

2020-03-05T11:23:17+07:00

Puri mataram is a tourist destination located in the village of Tridadi, Sleman and was officially opened on November 1, 2018. Puri mataram was established by BUMDes Tridadi Makmur with financial assistance from the government and local residents. Funds used to build this tourist village amounted to Rp. 5.1 billion, of which 51% comes from villages. Managers also come from local residents. This 4.5 ha tourism destination has the cultural theme of the kingdom of Mataram, tourists can also enjoy traditional nuances with thick cultural values.In this study an analysis of benefits and costs arising from the development project Puri Mataram Tourism Village. The method used is a financial feasibility study by calculating the value of NPV, IRR, and Payback Period, and the method of comparison between benefits and costs, namely Benefit Cost Ratio. This study compares the benefits and costs for 12 years with a Discount Rate of 12.97%.From this study the NPV value of Rp. 2,180,078,195, an IRR value of 24%, a Payback Period with a payback period of 6 years 1 month, and a BCR value generated of 1.19 which as a whole has fulfilled business feasibility.

Indeks Pembangunan Manusia dan Pendidikan di Jawa Tengah

2020-03-05T11:31:12+07:00

The Human Development Index (HDI) is an internationally recognized measure of importance to describe the success of human development. Therefore, the development of HDI needs to get an important spotlight in determining development policy. One important dimension of HDI is education, as measured by Expected Years of Schooling (EYS) and Mean Years of Schooling (MYS). The EYS figure illustrates people's expectations for continuing education by basing themselves on government-made education policies. While MYS describes the reality of the old school that can be enjoyed by the community. Central Java indicates that the EYS is larger than the MYS but with a narrowing distance. This fact illustrates that education policy in Central Java is increasingly accessible to the public. However, nationally the level of education in Central Java is still low. Some factors that cause is still high dropout rate at age 16-18 year

Pengaruh Pemahaman Kode Etik Auditor Pemerintah terhadap Kemampuan Auditor dalam Mendeteksi Kecurangan

2020-03-11T12:41:04+07:00

Government auditor has to realize the code of Ethics which is applicable to increase ability of fraudulence detection. This research is done with purpose to find out its roles in supports the auditor. The kind of research that has been used is quantitative descriptive with questionnaire data accumulation. The respondent is auditors that work in BPKP Central Java Delegation and Inspectorate in Central Java area. The result of the research show that code of Ethics comprehension by Government Auditor effects with their capability to detect the deception.