Afriany, A., A. Kurniawan, and A. Basri. “Pengaruh Price Discount, Visual Merchandising Dan Positive Emotion Terhadap Impulse Buying Di Ramayana Department Store Yogyakarta”. Jurnal Bisnis Dan Ekonomi, Vol. 28, no. 2, Mar. 2023, pp. 152 -59, doi:10.35315/jbe.v28i2.9095.