Afriany, A., Kurniawan, A. and Basri, A. 2023. Pengaruh Price Discount, Visual Merchandising dan Positive Emotion terhadap Impulse Buying di Ramayana Department Store Yogyakarta. Jurnal Bisnis dan Ekonomi. 28, 2 (Mar. 2023), 152 - 159. DOI:https://doi.org/10.35315/jbe.v28i2.9095.