Pengaruh Risiko Dan Kendala Yang Dirasakan Terhadap Mengunjungi Kembali, Serta Peran Mediasi Citra Destinasi Bali Setelah Covid-19 Pada Wisatawan
Abstract
This study aims to determine the effect of perceived risk, perceived constraints on revisit intention, as well as the mediation role of Bali destination image after Covid-19 on tourists in Jabodetabek. The sample in this study were 165 tourist in Jabodetabek who had visited Bali. The sampling technique used is purposive sampling. Data were collected using a survey method with an instrument in the form of a questionnaire. The data analysis method used is the SPSS method and Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that (1) the perceived risk had a negative and significant effect on the destination image (2) the perceived constraints had a negative and significant effect on the destination image (3) the perceived risk had a negative and significant effect on revisit intention (4) the perceived constraints had a negative and significant effect on revisit intention (5) destination image has a positive and significant effect on revisit intention (6) destination image can mediate the effect of perceived risk on revisit intention (7) destination image can mediate the effect of perceived constraints on revisit intention.
References
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Canally, C., & Timothy, D. J. (2007). Perceived constraints to travel across the US-Mexico border among American university students. International Journal of Tourism Research, 9(6), 423–437.
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Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393.
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Huang, S., & Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29–44.
Jiang, X., Qin, J., Gao, J., & Gossage, M. G. (2022). The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19. PLoS ONE, 17(1 January), 1–23.
Joo, D., Xu, W., Lee, J., Lee, C. K., & Woosnam, K. M. (2021). Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing and Management, 19(December 2020), 100553.
Kristanti, L. T., & Farida, N. (2015). Pengaruh Citra Destinasi dan Fasilitas Wisata terhadap Niat Berperilaku Melalui Kepuasan Sebagai Variabel Intervening. Jurnal Dinamika Kepariwisataan, 2(1), 10.
Lin, C. H. (2014). Effects of Cuisine Experience, Psychological Well-Being, and Self-Health Perception on the Revisit Intention of Hot Springs Tourists. Journal of Hospitality and Tourism Research, 38(2), 243–265.
Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115–123.
Loureiro, S. M. C., & Jesus, S. (2019). How perceived risk and animosity towards a destination may influence destination image and intention to revisit: the case of Rio de Janeiro. Anatolia, 30(4), 497–512.
Merdeka.com. (2021). Meski Kasus Covid-19 Tengah Tinggi, 9.000 Wisatawan Asal DKI Tetap ke Bali per Hari. Merdeka.Com. https://www.merdeka.com/uang/meski-kasus-covid-19-tengah-tinggi-9000-wisatawan-asal-dki-tetap-ke-bali-per-hari.html
Nazir, M. U., Yasin, I., & Tat, H. H. (2021). Destination image’s mediating role between perceived risks, perceived constraints, and behavioral intention. Heliyon, 7(7).
Page, S. J., & Hall, C. M. (2003). Managing Urban Tourism. Pearson Education Harlow.
Prayogo, R. R., Darwati, & Quratul Ain, A. M. (2017). The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia. 81(Icosop 2016), 418–426.
Rosidin, I. (2020). Dampak Pandemi Covid-19, Pariwisata Bali Rugi Rp 9,7 Triliun Tiap Bulan. Kompas.Com. https://regional.kompas.com/read/2020/05/13/17591091/dampak-pandemi-covid-19-pariwisata-bali-rugi-rp-97-triliun-tiap-bulan
Satyarini, N. W. M., Tamjuddin, T., & Kurniawan, R. (2020). Interrelation Between Tourist Risk Perception and Destination Image and Revisit Intention East Lombok Post Earthquake. 143(Isbest
Arafat, W. (2006). Behind a Powerfull Image. Andi Offset.
Atmari, N. V., & Putri, V. W. (2021). The Effect of Tourism Experience on Revisit Intention through Destination Image and Satisfaction. Management Analysis Journal, 10(1), 85–94.
Badan Pusat Statistik. (n.d.). Data Kunjungan Wisatawan Mancanegara dan Wisatawan Nusantara (2019-2021). Bps.Go.Id.
Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681.
Bobâlcă, C. (2014). Determinants Of Customer Loyalty. A Theoretical Approach. 8(c), 1–43.
Canally, C., & Timothy, D. J. (2007). Perceived constraints to travel across the US-Mexico border among American university students. International Journal of Tourism Research, 9(6), 423–437.
Chen, J. V., Htaik, S., Hiele, T. M. B., & Chen, C. (2017). Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk. Journal of Quality Assurance in Hospitality and Tourism, 18(1), 25–44.
Chen, P., Hua, N., & Wang, Y. (2013). Mediating Perceived Travel Constraints: The Role of Destination Image. Journal of Travel and Tourism Marketing, 30(3), 201–221.
Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393.
Chien, M. C. (2017). An empirical study on the effect of attractiveness of ecotourism destination on experiential value and revisit intention. Applied Ecology and Environmental Research, 15(2), 43–53.
Coshall, J. T. (2000). Measurement of Tourists’ Images: The Repertory Grid Approach. Journal of Travel Research, 39, 85–89.
Departemen Pendidikan Nasional. (2008). Kamus Besar Bahasa Indonesia. Pusat Bahasa.
Firmansyah, M. A. (2018). Perilaku Konsumen. Depublish.
Ghozali, I., & Latan, H. (2012). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 2.0 M3. Badan Penerbit Universitas Diponegoro.
Ghozali, I., & Latan, H. (2016). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0, -2/E. Badan Penerbit Universitas Diponegoro.
Hanif, A., & Mawardi, A. K. M. K. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu). Jurnal Administrasi Bisnis (JAB), 38(1), 44–52.
Harun, A., Amat, O., Kassim, A. W. M., & Lily, J. (2018). The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia. 15(6), 540–559.
Huang, S., & Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29–44.
Jiang, X., Qin, J., Gao, J., & Gossage, M. G. (2022). The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19. PLoS ONE, 17(1 January), 1–23.
Joo, D., Xu, W., Lee, J., Lee, C. K., & Woosnam, K. M. (2021). Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing and Management, 19(December 2020), 100553.
Kristanti, L. T., & Farida, N. (2015). Pengaruh Citra Destinasi dan Fasilitas Wisata terhadap Niat Berperilaku Melalui Kepuasan Sebagai Variabel Intervening. Jurnal Dinamika Kepariwisataan, 2(1), 10.
Lin, C. H. (2014). Effects of Cuisine Experience, Psychological Well-Being, and Self-Health Perception on the Revisit Intention of Hot Springs Tourists. Journal of Hospitality and Tourism Research, 38(2), 243–265.
Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115–123.
Loureiro, S. M. C., & Jesus, S. (2019). How perceived risk and animosity towards a destination may influence destination image and intention to revisit: the case of Rio de Janeiro. Anatolia, 30(4), 497–512.
Merdeka.com. (2021). Meski Kasus Covid-19 Tengah Tinggi, 9.000 Wisatawan Asal DKI Tetap ke Bali per Hari. Merdeka.Com. https://www.merdeka.com/uang/meski-kasus-covid-19-tengah-tinggi-9000-wisatawan-asal-dki-tetap-ke-bali-per-hari.html
Nazir, M. U., Yasin, I., & Tat, H. H. (2021). Destination image’s mediating role between perceived risks, perceived constraints, and behavioral intention. Heliyon, 7(7).
Page, S. J., & Hall, C. M. (2003). Managing Urban Tourism. Pearson Education Harlow.
Prayogo, R. R., Darwati, & Quratul Ain, A. M. (2017). The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia. 81(Icosop 2016), 418–426.
Rosidin, I. (2020). Dampak Pandemi Covid-19, Pariwisata Bali Rugi Rp 9,7 Triliun Tiap Bulan. Kompas.Com. https://regional.kompas.com/read/2020/05/13/17591091/dampak-pandemi-covid-19-pariwisata-bali-rugi-rp-97-triliun-tiap-bulan
Satyarini, N. W. M., Tamjuddin, T., & Kurniawan, R. (2020). Interrelation Between Tourist Risk Perception and Destination Image and Revisit Intention East Lombok Post Earthquake. 143(Isbest
Published
2022-08-27
How to Cite
Wulandari, T., & Annisa, I. (2022). Pengaruh Risiko Dan Kendala Yang Dirasakan Terhadap Mengunjungi Kembali, Serta Peran Mediasi Citra Destinasi Bali Setelah Covid-19 Pada Wisatawan. Jurnal Bisnis Dan Ekonomi, 29(1), 77-90. https://doi.org/10.35315/jbe.v29i1.9011
Section
Articles
