ANALYSIS OF INFLUENCE FACTOR OF TECHNOLOGY, SERVICE QUALITY, AND CUSTOMER FOCUS ON CUSTOMER SATISFACTION (Study on Buyer Products of Bandeng Juwana Elrina Semarang)

Abstract

This study aims to determine the influence of factor of technology, service quality,and
customer focus of the customer satisfaction on the Bandeng Juwana Elrina Group Semarang. And
this research also aims to analyze the most dominant factors that influence on customer
satisfaction on the Bandeng Juwana Elrina Group Semarang. The population used in this study is
consumers who ever or frequently come on the Bandeng Juwana Elrina Group Semarang. The
sample in this study are 80 respondents and the techniques used are non-probability sampling
technique with the approach of accidental sampling (sampling based on chance). From the
analysis result, the indicators in this study are valid and valid variables. And the most dominant
factor that influence on customer satisfaction are factor of technology variables, then the service
quality variable), and the last is the customer focus variable. The dependent variables in this study
are good enough in explaining the independent variable (customer satisfaction). Writer’s advice is
Bandeng Juwana Elrina Group Semarang need to preserve the good things that have been
assessed by consumers and repair the things that not good enough in consumers sight.
Key Words: factor of technology, service quality, customer focus, customer satisfaction