PENGARUH KEPRIBADIAN, SELF-EFFICACY, DAN LOCUS OF CONTROL TERHADAP PERSEPSI KINERJA USAHA SKALA KECIL DAN MENENGAH

Abstract

Small medium enterprises performance was determined by some factors such as
production efficiency, marketing strategy, or financial adequacy. But, there is one factor which is
important for SMEs performance, the enterpreneur itself specially its characteristics. This study
examined the effects of individual personality, self-efficacy, and locus of control on small medium
enterprises performance in Banyumas. This study used the big five personality approach to
measure individual characteristics which consists of openness to experience, conscientiousness,
extrovertion, agreeableness, and neuroticism (OCEAN). This research used subjective perception
to measure SMEs performance. This study used survey research design and respondents were
SMEs entrepreneurs located in Banyumas (N = 105). Result of the multiple regression analysis
showed that agreeableness and self-efficacy had a significant and positive effects on SMEs
performance. On the contrary, neuroticism had a significant and negative effect on self-efficacy.
Other individual personalities (openness to experience, conscientiousness, and neuritcism) and
locus of control had no significant effect on SMEs performance. Implications for future research
and practice were discussed.
Keywords: personality, self-efficacy, locus of control, perfomance, SMEs