APAKAH INVESTOR SAHAM MENDERITA MYOPIC LOSS AVERSION? EKSPERIMEN

Abstract

This study explores the psychology of bias experienced stock investors when making investment
decision. Through the within-subject experimental design, researchers conducted manipulation on
two different tritmen conditions (frequent and infrequent), which refers to the theory of myopic
loss aversion (MLA). The experimental results show a consistency to the theory of stock investors
MLA. Analysis of gender showed a similarity in terms of investor behavior between male and
female investors. Other findings show the existence of "shock effect" experienced by the investors.
Keywords: behavioral finance, myopic loss aversion, gender, and shock effect