INTENSI MEMBELI DITINJAU DARI PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK

Abstract

Intention to buy is not new in studies of consumer psychology. interpreted as an intention to
buy an estimate / prediction products to be purchased by consumers (Mowen & Minor, 2002: 322),
would be attractive for producers to know what things are also affected, including local
manufacturers, one of which SMEs. However, the proliferation of persuasion to use local products
and the proliferation of SMEs as one of the producers turned out to show the contradictory
conditions. Performer MSME precisely main constraints facing competition from imported products
due to low quality of their products. Assessment of a better quality product from the forming of a
person's perception is based on the product. Perceptions of the quality of a product can mean the
overall assessment of the consumer, which involves a process of cognitive, affective, and konasi to
the functions and advantages of products produced by manufacturers. Quality products that satisfy
consumers encouraged to bond the relevant product (Kotler and Armstrong, 1999: 354).
Keywords: intention to buy, consumer’s perception, quality product