HUBUNGAN ANTARA KARAKTERISTIK TEKNOLOGI DENGAN KEMUNGKINAN USAHA KECIL UNTUK MENGADOPSI TI

Abstract

The decision making process of information technology adoption is affected by
information technology (IT) characteristics. The purpose of this research is examine
effect IT characteristics (relative advantage, relevance, complexity and perceived cost)
A survey was conducted in Yogyakarta city by purposive sampling technique.
The samples that are used to data analysing are 102 small business. Partial Least
Squares method was used to examine five research hypotheses. Research instrumens
validity was measured by convergent validity and discriminant validity. Instrument
reliability was measured by cronbach’s alpha and composite reliability.
This research shows that relative advantage, complexity and perceived cost
have significantly effect to small businesses decision to adopt IT. On the other, relevance
not effect to small businesses decision to adopt IT. This study contributes to insight that
IT adoption is affected by relative advantage of IT, level of IT complexity and perceived
cost of IT investment.
Key words: adoption, information technology, small businesses, technological inovation