FENOMENOLOGI IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY SEBAGAI REALITA STRATEGI PERUSAHAAN STUDY KASUS PADA PT APAC INTI CORPORA BAWEN SEMARANG

Abstract

The research was conducted aiming to get a picture of reality the implementation of CSR
programs. This study is based on the phenomenological approach to qualitative descriptive
models. Data was collected through observation, interviews and documentation used to have
revealed the details of the implementation of CSR undertaken as part of corporate strategy.
Object of research conducted at PT APAC INTI Corpora, especially in Leghal and Public
Relations Division. Impression Management Theory, Stakeholder Theory and Legitimacy Theory
is used as a mirror to see the picture of the implementation of CSR in this study.
Conclusions of this study, the company has been carrying out CSR programs. Implemented
CSR programs have been integrated with corporate strategy in the form of Plan, Do, Check which
relies on the slogan "TRUSTED IN GLOBAL PLAYER IN TEXTILE".
Key words: Phenomenology Analysis, Corporate Social Responsibility, Corporate Strategy,
Impression Management Theory, Stakeholder Theory Legitimacy Theory