The Use of Speech Function in the Advertisement on Metro TV

Abstract

Key words: Advertisement, speech function and syntax.

The aims of this thesis are to find out the speech function and the syntactical form applied in spoken English advertisement.The research designs of this study is qualitative study.Qualitative research points out on the process, not on the result.

After analyzing all data the researcher found that the language of the advertisement is so simple, but amazing. The composer has created by using the best words. The grammatical rule is not really emphasized on the advertisements. Sometimes there are only two or three words that haven’t built complete sentence yet. Based on meaning, the English sentences on the commercial breaks are illocutionary meaning, namely representative (asserting command), directive (requesting), commisive (offering) and declarative (declaring).

Finally the researcher gives suggestions to the composers should be more creative in designing speech function advertisements. English department of UNISBANK Semarang should improve practice in English teaching and learning much more, such as by combining advertisements in teaching and learning process.