“Semantic Analysis of Figurative Language Used in The Slogan of Hotel’s Advertisement Found The Jakarta Post Newspaper”
Abstract
The study attemps to know what figurative languages used in the slogan of hotel’s advertisement in the Jakarta Post Newspapers, to know the pupose of figurative language used in the slogan of hotel’s advertisement found in the Jakarta Post Newspaper and to know how figurative language used in the slogan of hotel’s advertisement in the Jakarta Post Newspapers.
The study uses descriptive qualitative. The writer presents figurative language used in the slogan of hotel’s advertisement found in the Jakarta Post newspapers published on 5th-11th February, 2011.
Based on the data of the research, the writer collected the figurative language in the slogan of hotel’s advertisement found in the Jakarta Post newspaper published on 5th-11th February, 2011. The eight types of figurative language used in the slogan of hotel’s advertisement in the Jakarta Post newspaper published on the 5th-11th February, 2011 are: Metaphor, Personification, Hyperbole, Understatement, Metonymy, Cliches, Euphemism, and Rymed words. The purposes of figurative language are to compare one thing with the other, then give life vividness in readers’ description. To know how figurative language used in the slogan of hotel’s advertisement in the Jakarta Post Newspapers is by knowing the meaning of the words in persuading and quoting through the types of figurative language used there . Based on the result of study, the writer suggests that for finding the meaning of figurative language used in the slogan of hotel’s advertisement found in the Jakarta post, the readers look for its literal meaning and also look for contextual clues. Through this way, the readers are able to find that the semantic meaning has relation with the advertisement of the hotel published in the Jakarta Post.
