A Semiotic Representation of Symbols, Codes, and Sign in Cipaganti Holiday’s as Found in Corporate Document

Abstract

A Thesis, Faculty of English Languageand Cultural Studies University of Stikubank Semarang. Supervisor’s: AgnesWidyaningrum, SE. S,Pd, M.Pd  Key words: Symbol, codes, and signs   This representation is about symbols,codes, and signs applied in Cipaganti Holiday’s. It tries, to interpret themeaning of symbols, codes, and signs applied in Cipaganti Holiday. The data of this representation aretaken from bussines card, envelope, letter head, brochure and billboard / neonsign in Cipaganti Holiday’s. This study focuses on semantics. In this representation, the writercollects the data by using observation, documentary and library research. Afterthe data are collected, then they are analyzed using the following steps :identifying, classifying the symbols, codes, and signs applied in CipagantiHoliday’s and then interprets the cases completely based on the categories ofcases. In Cipaganti Holiday the advertisement(in the form of bussines card, envelope, letter head, brochure, billboard /neon sign) used symbols, codes and signs. The writer found symbols (41.2 %), codes (26.7 %), signs (38.1 %)applied in Cipaganti Holiday. Fromthe analysis it can be shown that commonly Cipaganti Holiday’s used symbols inthe visual advertisement