A Multimodal Analysis on the Song “Easy On Me” by Adele

Abstract

Music is one of the communication tools that are often used by individuals. Through music, a person can express the experience in life. Each person has a different interpretation and perception of the relationship between the song and the video clip. Perception is an individual cognitive process in interpreting and summarizing information and messages obtained by the senses. The problem of the research is there are different perceptions among viewers about the meaning of video clip easy on me. To find the meaning of a video clip, it is necessary to analyze using a semiotic approach that focuses on multimodality. In this study, to get the message and meaning of the video clip easy on me, the researchers used descriptive qualitative research methods by data collection using library research techniques. To explain the truth the researchers used descriptive explanations in the form of sentences. Researchers also used discourse analysis methods to analyze nonverbal languages such as body language, and textual communication, possibly including images and symbols. To collect data and sources about the topics discussed in this study researchers conduct literature studies of various sources of journals, the internet, and libraries. Based on the results of the analysis multimodal in the video clip easy on me shows that the song and video clip are interrelated. The easy on me music video sung by Adele is one way to convey a message.

 Keywords: Analysis, Meaning, Mode, Multimodal, Video